The Internet Marketing has changed over the last few years. Marketers are always trying to find out ways through which the quality of the site increases for the users as well as for the search engines.
Often, a SEO Oakville expert faces queries from businesses that their site is stuck in the 2nd or 5th page of Google’s SERPs. Google may not crawl the site properly. Even if a site has been tweaked for getting a place in the 1st page, it might not be able to rank on the top 5 position. Hence, crawling should be done in a proper way.
Crawling happens when a search engine’s crawlers or bots gets access to a webpage. Usually, bots will take a look at the webpage and pursue the links present on the page. Based on the gathered information the pages are indexed and shown in the search results.
Studies have shown that the amount of information crawled gets shown in the search results. If crawling is done properly, Google will understand the site and try to index it accordingly. Thereby, help a site to gain high traffic and ranking position.
Knowing the Secrets
- Internal Links
SEO Oakville firms mention that in case a site is easy to comprehend by the readers, Google would favor the site over others. If users don’t face any difficulty with navigation of the site, it would rank high. In order to make it easily navigable, a site should have internal links. The home page should be easily searchable. Links to email or phone-number must be there. Hence, if Google bots can easily crawl a site with good quality interlinks, it would help to rank the site.
- Fixing 404 Errors
Just like the human beings, Google bots also gets irritated with 404 errors. Even dead-end links or broken links can disappoint the bots. Moreover, bots getting disappointed can affect the crawling. This, in turn, can affect the ranking of the site. However, this situation can be easily avoided by fixing the errors.
SEO Oakville can take the help of Webmaster Tools for finding broken links and remove them. Introducing a redirect can be helpful for the crawlers and the ranking won’t get affected.
- Updating Content Regularly
Writing fresh and unique content is important to get a site crawled. Thereby, it would help a site to get a high ranking position. After all, when the crawl rate gets improved, ranking also improves.
- Server with Proper Uptime
Make sure the blogs are posted on a dependable server with proper uptime. After all, if Google bots visit the site when it’s down, it would give the site a poor rate. When the blogs don’t get indexed fast, the ranking is bound to get affected.
These are some tactics which can be followed by SEO Oakville experts in order to crawl a site to a top-ranking position. Ask the expert which tactics your business would need to get a high ranking position.
When search engines can’t crawl a site properly, it won’t be able to rank. Take the help of SEO Oakville professionals for ensuring your site can crawl properly and rank within the top five slots of Google’s SERPs.